Bitcoin Bonanza!
- Alex King
- Nov 27, 2017
- 2 min read

Bitcoin, the virtual currency that bypasses the centralized banks and the national currencies is headlining the news. The cryptocurrency has a hit a all time high value, increasing its worth more and more everyday…but what does this all mean to marketing?
The virtual currency is one of the biggest trends this November and the number of users is multiplying every single day and therefore is incredibly important to look at. Trends come and go almost everyday and therefore it is important for marketing to stay up to speed to fully exploit the opportunities available through these revolutionary technologies. These digital marketing trends can shape the landscape of the future and often the most successful brands are the early adopters of these new trends.

Lanieri, the 100% Italian fashion label are one of the first fashion-tech businesses to adopt Bitcoin within its business. The luxurious fashion label uses ecommerce to sell its products and garments over 50 countries across the World and therefore can be hugely beneficial if integrated effectively. The use of Bitcoin from the brand is looking to exploit this new niche market of bitcoin users who are affluent due to the currencies value and to also ease current business operations of trading overseas. The currency offers a cheaper method of transactions across borders as it bypasses countries bank charges, exchanges rates and in some cases taxes. The technology created has clear benefits to online businesses that distribute its products across borders as it has made the process more efficient. However, Lanieri are determined to exploit every opportunity this trend has offered as it looks to sell to the growing number of Bitcoin users their luxury brand.

This new level of wealth in cryptocurrency that has become apparent have begun to spend as the value has multiplied hugely and therefore what brands will they be wearing? I’m sure Lanieri will be one to look out for…

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