NIKE x ASOS- Search for Greatness
The way we search for clothing is constantly changing, with businesses working everyday with new trends to try and optimise every search....
Fashion Makeover To IG Takeover
Digital Marketing screams out social media, despite there being multiple aspects available, social media is often the first trend that...
Big Brands Embrace Big Data
Big Data is revolutionising the fashion industry, as a new level of detail over consumers are being accessed and therefore has completely...
Artificial Intelligence Has Style
Artificial Intelligence is an online system that can learn behaviour and develop its knowledge on its own. Its designed to recognise and...
Bitcoin Bonanza!
Bitcoin, the virtual currency that bypasses the centralized banks and the national currencies is headlining the news. The cryptocurrency...
Snapchat 'Spectacles' See Shares Slump
Wearable technology is a great marketing opportunity for businesses and if executed effectively it can be hugely beneficial. Despite...
Nike+ Gamification = Success!
Gamification in digital marketing has been a key trend which used correctly has benefitted businesses greatly within integrated marketing...
Converse with Augmented Reality
Augmented reality truly took the world by storm almost overnight by Pokémon Go and now is a popular trend in digital marketing especially...
VR at NY Fashion Week
New York Fashion week is one of the biggest week in the entire fashion industry and therefore creating effective marketing campaigns for...
Google team up with Levi's to create wearable technology
Wearable technology has become the new development in fashion within a tech savvy generation. Despite the technology being new,...
