Fashion Makeover To IG Takeover

Digital Marketing screams out social media, despite there being multiple aspects available, social media is often the first trend that comes to consumers minds. The fashion makeover influencers have completely changed as consumers now are influenced online. Simply having an online presence as a fashion brand is simply not enough to engage consumers, its how you use it. Therefore, its worth having a look at how the famous fashion houses do this.

The average engagement with fashion brands digitally is substantially higher on Instagram than any other social media. With 59% of consumers on average engaging with their brands on Instagram, it is no surprise that fashion brands use this to create exciting content on this platform. With videos being shared 1200% more than image or text, its interesting to see the development of Instagram pages creating both images and videos to capture their audience. With this in mind, the success of Nike’s engagement on their Instagram comes as no shock.

With 75.4 million followers on this platform alone, the online following of this brand has been truly captured by the truly stimulating imagery and fascinating videos. The content created is a huge factor towards this, with new innovative content being used to maintain excitement over their brand consistently with their posts. Their use of video in more recent posts takes up an approximate 66% of their content on this platform. The content makes or breaks a brands social media and therefore is a key contributor to Nikes personal success. The content is visually stimulating and is mixed between posts of who consumers are influenced by and also normal people using Nike to work towards similar goals as consumers, such as becoming the best in sports or fitness development. Capturing such a wide audience with their use of influencers and this type of visual content is a successful mix or engaging with their audience for the better.

Displaying your brands key messages on this social platform successfully is an art form in itself as it is displayed through just imagery and videos. Gaining a following is a great way of marketing as you create an online community choosing to engage in your marketing activities and therefore you need to use this effectively. Zara is a fashion retailer targeted at a consumer with a luxury fashion taste but without the luxury fashion budget. Zara look to create a luxury persona associated with their brand without the luxury price tag. This creates the smart impression that their clothes are incredible value for money. With this message at the forefront of their brand they have created engaging content attracting 23.6 million followers to their page. The images match those of a luxury fashion shoot, with bold fashion features as well as models and styles matching those of a luxury fashion brand. You can compare the similarities below.

Just looking at 2 fashion brands already gives a great insight in the trends social media platform produces and the opportunities they give for brands to engage with their consumers. The content on these sites are the key catalyst for success and therefore creative uses of this social platform almost has no boundaries.